More and more opportunities are coming from digital platforms. We need to be focused not only on where we are, but where we can beĪnother area that needs addressing with regard to providing industry ready skill sets, is the ability to integrate new technology as it emerges. This kind of agility is currently not considered achievable on many courses because there are too many students and not enough lecturers. We should be talking to students to learn what they want to do, moulding their learning experience accordingly. We should be asking students about their hopes and dreams, not just giving them the sales patter to get bums on seats and money in the bank. This agility is crucial to future-proofing the industry. Switching the focus to the course infrastructure, we need to find the ability to adapt learning to student ambitions. We also need to provide greater financial help for students, through the use of bursaries and scholarships. The design industry must take some responsibility and help the government to better communicate with educational institutions. The average size of classes needs to be reduced and returned to a manageable level and contact hours need to be higher. Improving the quality of teaching is one element, but there is more we should do. We need to better equip students for today’s workplace. The feedback was crystal clear: “They are not industry ready” “Their portfolios look great, but they aren’t equipped to hit the ground running and do some work” “They haven’t got what we’re looking for,” and so on. As part of my research into the state of the design industry, I contacted almost 100 companies across the country and asked them what they wanted from graphic design graduates, and what they felt they weren’t getting. So, to lay it bare, what I’m saying is that today’s education system is delivering students who don’t have the skillsets they need to go straight into a job. Today’s education system is delivering students who don’t have the skillsets they need to go straight into a job
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